Social Media Posts

Create accessible social media posts using guidance from these resources:

UChicago resources

Guidelines and best practices

If the social media platform doesn’t provide functionality to add closed captions for video, explore one of the following options before you post:

  • Add open captions (burn-in captions). Open captions are always on and are formatted and placed by the video editor. If open captions are used, they should not obscure or obstruct relevant information in the video.
  • Repurpose the caption space to provide a video transcript, including quotes, dialogue, and descriptions of the action.

When adding a social media embed to a webpage using an iframe, include a meaningful title attribute on the iframe tag, i.e. <iframe title="title of embed">.

For more best practices, refer to the Siteimprove blogpost about How to be More Accessible on Social Media.

Platform resources

Facebook

Instagram

LinkedIn

X (formerly Twitter)