Social Media Posts
Create accessible social media posts using guidance from these resources:
UChicago resources
- Social Media Accessibility (University Communications)
- Refer to captions, transcripts, and audio description for social media posts containing multimedia content.
Guidelines and best practices
If the social media platform doesn’t provide functionality to add closed captions for video, explore one of the following options before you post:
- Add open captions (burn-in captions). Open captions are always on and are formatted and placed by the video editor. If open captions are used, they should not obscure or obstruct relevant information in the video.
- Repurpose the caption space to provide a video transcript, including quotes, dialogue, and descriptions of the action.
When adding a social media embed to a webpage using an iframe, include a meaningful title attribute on the iframe tag, i.e. <iframe title="title of embed">.
For more best practices, refer to the Siteimprove blogpost about How to be More Accessible on Social Media.
Platform resources
- Alt text
- Captions
- Accessibility features for video posts (captions; high contrast)